One of my other hobbies (I only work 8hrs / week so have lots of time for hobbies) is flying microlight aircraft. It's another fairly niche thing. There is a similar issue about trying to drive folk towards the various clubs. Previously Forums were central to things but nowadays everything is on Facebook. Now, in general terms folk who can afford to go flying or own aircraft tend to be a bit older so any mention of Facebook tends to get a bit of a frown or an "oh, I don't do Facebook" but it is where it's at these days.

Facebook is crap for things like build threads and proper content because it's all transient and not the best for searching. But .. there's lots of activity, lots of photos, lots of banter, lots of impromptu meets and sharing of info. I just checked and there's 7,426 members in the group which is about 7000 more than the number of pilots. Perhaps a more active Facebook presence for the club is needed. (maybe not tho.. just a thought)