Word of the week. I'm going to try to fit that into conversation over the next few days and see who looks puzzledOriginally Posted by NoCorseChris
As for shows, I guess there's not much point in a manufacturer going to a show where the aim is to sell cars or take orders for cars if, for whatever reason, they can do neither or have enough orders already. I've always thought the Owners Club displays at these events did a great job of promoting the manufacturers and maintaining brand awareness anyhow so even that's already covered.
Ultima aren't perhaps the best example because in some ways the actual car itself isn't as great as the hype that goes with it but they are a pretty good example of moving with the times. When I was first looking at getting an Ultima everything was based around Stoneleigh as the centre of the kit-car world. Now it's the Goodwood FoS and Silverstone Classic mixing in the company of folk who might splash out £140k as an impulse purchase and get the matching watch (yes, there is a limited edition matching Ultima watch for both the Evo and RS models) and I'd not be surprised if Stratos replica manufacturers gravitated in that direction as well. These new metal Hawk cars must be up there. Ultima don't bother with Stoneleigh now but they do cover the cost of the Owners Club tent and supply a stash of soft drinks and snacks.
I'd actually never given any thought that a reason for going to any show was to encourage other folk to join the SEC. I'm maybe even more antisocial that I thought. I saw it more as a good excuse for a bit of a road trip to nosey at other members cars but also to be supportive to the manufacturers and help them sell their wares. For that reason I'd rather sign up for Goodwood / Silverstone / Classic etc rather than Stoneleigh..... just to stay away from blokes in sheds (joking!!)
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