The 'new' Jaguar

[LPH_UK]

Seeing as we all like our cars I feel we could be a group qualified to comment.

What say stratosec about the launch of the new Jaguar branding and the new advert?

[john]

I'll be honest Leigh, not seen it, not interested at all, and quite content to form my opinion from contact with a Jaguar employee who thinks it's complete nonsense!��

[Longtimefan]

I have only read about it in the press, and think they are trying to give up selling cars!!!!!

[NoCorseChris]

Just found it on YT.

OK, I’m an old fart, but that probably makes me more likely to be a Jaguar buyer than GenZ……but this is just pretentious wonk (spelt that wrong, should have had an A in it).

Car adverts have certainly become more random over the years, featuring actual real cars in real situations less and less, but this is about a brand, not a car….and, well, this tells me literally nothing about their cars.

[hollytree]

That's a car i would love.
Jaguar XJR13

[LPH_UK]

I fear it looks as though they have dumped all the heritage, which I just don't get.

Apparently in an internal meeting some months ago the design director declared that Jaguar had zero brand capital, which seems like an insane statement to me.

Only time will tell, but if it goes totally t*ts up I for one will not be surprised.