It's an ever decreasing spiral I fear.
Traditionally they would cover the cost of hiring the venue and hosting the event by selling floor space to the exhibitors and then maybe turn this into profit by selling tickets to the visitors/foot traffic who visit the show.
Nowadays there are considerably less exhibitors and the show is smaller so to balance the (no doubt escalating) venue costs they then have to use the visitors entrance fee instead of selling the exhibitor stand space to help cover the cost of hosting the event.
The lower the attendance and number of exhibitors one year then the higher the ticket price has to be the following year just to break even. The irony being that it therefore now costs the public more to gain entrance to see a much smaller show....
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